Sol de Janeiro

Brazilian Joia Strengthening + Smoothing Shampoo 90ml

95% of 100


A creamy-lather, sulfate-free shampoo cleanses gently without ever stripping. With our patented SOL Seal Technology™, clinically proven to smooth and restore healthy hair. Plant-based keratin micro-beads mend and prevent breakage by wrapping strands with a hug + treat action to fuse together split ends. For all hair types and textures because beauty is diverse in Brazil – and so is hair.

Rich with healthy-hair ingredients and in our iconic and addictive Cheirosa ’62 fragrance (Brazilian Bum Bum Cream), this is the Brazilian hair of your dreams.

Strengthening and Smoothing for Hair that‘s 2x as Strong*

With our patented SOL Seal Technology™ to build amazing hair strength and repair damage.

54% reduction of breakage*
74% of split ends mended*
Color-safe, sulfate-free, paraben-free

*Compared to control when shampoo and conditioner are used together.

How to Use

'-Apply a generous amount to wet hair and massage as lather builds.
-Rinse and repeat, as desired.
-Follow with Brazilian Joia™ Strengthening + Smoothing Conditioner for maximum SOL Seal Technology™ benefits.


Aqua (Water/Eau), Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Parfum (Fragrance), Sodium C14-16 Olefin Sulfonate, Acrylates Copolymer, Tocopherol, Algin, Coco-Glucoside, Sorbitan Oleate, Carrageenan, Chitosan, Mauritia Flexuosa Fruit Oil, Helianthus Annuus Seed Oil, Euterpe Oleracea (Açaí/Açaï) Fruit Oil, Bertholletia Excelsa Seed Oil, Cocos Nucifera (Coconut/Noix de Coco) Oil, Chamomilla Recutita Flower Extract, Theobroma Grandiflorum (Cupuaçu) Seed Butter, Astrocaryum Murumuru Seed Butter, Hibiscus Sabdariffa Flower Extract, Caprylic/Capric Triglyceride, Cocamide MIPA, Coconut Acid, Glycol Stearate, Sodium Isethionate, Guar Hydroxypropyltrimonium Chloride, Xanthan Gum, Glycerin, Citric Acid, Sodium Chloride, Sodium Hydroxide, Sodium Benzoate, Magnesium Chloride, Magnesium Nitrate, Methylisothiazolinone, Methylchloroisothiazolinone, Benzyl Benzoate, Benzyl Salicylate, Butylphenyl Methylpropional, Coumarin, Limonene, Yellow 5 (CI 19140), Yellow 6 (CI 15985)